We Are Your Obsession

We’re a strategic brand agency in love with Food & Beverage. True to our one love, we take pride in not being a full-service agency.

We help our clients grow big by understanding the seemingly small. Whether we work with entrepreneurs to disrupt or established brands to stay relevant, we always start with a brand’s WHY.

Brand Lab is measured by Good Food Awards, developing branding and strategy for hundreds of mission-driven brands. It launched Feb 15, 2014, as a spinoff of Farm2Me (founded in 2010), and has since launched hundreds of small businesses and attracted millions of customers. The Edible Magazine Community dubbed Farm2Me “Fresh Food Delivered”.

Brand Lab expanded in June 2015 with Photography, Email Marketing, Social Content Creation, Sales and Marketing Strategy for 150 brands across 120 cities that reaches millions of customers weekly. In 2016 a Wholesale Marketplace and Farm2Me Guidebook marketing service for Restaurants and Grocers opened, followed in July 2021 with a decade of Podcast interviews called Podcast by Farm2Me. Brand Lab also designs brands in Europe, and Australia.


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Core Competencies

SALES GROWTH

Pricing Analysis

Analyze Sales/Marketing Strategy

Market Identification and Growth Strategy

Implement KPIs and Sales/Reporting Tools

Wholesale and Retail Sales
Demos

BRAND STRATEGY

Immersion & Insights Discovery

Consumer Research

Brand Therapy

Strategy Foundation

PACKAGE DESIGN

Sales effective design systems

Communication hierarchy

Copywriting

Production

IDENTITY DESIGN

Naming

Visual Identity & logo

Personality, voice & tone

Brand Guidelines

BRAND WORLD

Campaign ideation

Website development

Digital starter kits

Sales & marketing collateral

In-Studio Stylized Product Photography
Lifestyle Photography
Video

DIGITAL MARKETING

Social / Digital Media
Email
SEO / Search

Influencer / Affiliate / Partner Marketing
Crowdfunding / Kickstarter

Google / Amazon / Walmart Advertising

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